If you liked my post about planning the design for a casino game, you’re going to like this one. In it, I’ll be talking about how to sell your game once you finish it.
Firstly, let’s talk about the preliminaries before we get to how you’ll actually sell your game. Before you can do that, you need to understand the different strategies for making money with it:
- Sell it to a casino website. Casino websites can be very lucrative, and many of them will pay good money to have site-locked casino games on them. This option can come with a good deal of upfront money, but your game will have to be high quality for casino sites to buy it. You’ll be expected to put special API’s and micro-transactions into your game, but the good news is that you won’t have to do any marketing. We won’t be talking about this model in this post, but it’s good to understand how it works.
- Custom build it for a casino website. Similar to the above option, custom building a game will require you to utilize special API’s and options which the casino that hired you wants. It can be tedious, but the pay is typically quite high.
- Use it on your own web portal. In this model, you will keep all the advertising and microtransactions money spent on your game, but ALL the marketing effort falls upon you. If the game is a flop, or if traffic doesn’t come to your site, you won’t see much cash for your efforts.
- Get it a primary sponsorship. In this model, you will sell branding in your game to a game portal in exchange for a set amount of money. If you decide to take this route, the game portal will help you market your game, but a good deal of the games success will depend on you and how you market it.
Essentially, your choices boil down to two options:
- Make your game for someone else, and let them keep the in-game microtransactions and advertising money that comes from the game.
- Release the game with either your portal or another portal’s branding, and keep the microtransactions money.
Let’s talk about the first option. If you’re going to be selling your game to a casino site, why bother making it before you know what they want? Instead, go to them directly. This will save you the trouble of making a game, then finding out that nobody wants to buy it. For example, many casino sites have recently shifted towards mobile development and don’t want to spend money on a browser game when most of their players are looking to play great mobile games.
Casino sites generally have large marketing budgets, and they’d probably be happy to have a custom-built game on their site. It provides them with more money and keeps their players on their site. If this is the option you want to take, I’d recommend reaching out to casino website owners. A simple Google search will find you a number of casino websites, and from there it’s just a matter of coming up with a good email template, sending the email. Then you just sit back and wait for them to reply.
Next, we’ll talk about releasing the game through your portal or another portal. This method will net you less money upfront, but you’ve got a shot at making a lot of money via microtransactions (people tend to spend a LOT of money when they gamble). However, the money isn’t going to come easily. Just because you’ve got a casino game doesn’t mean people are going to play it. Here’s why:
- People want to trust that they will be safe spending money online
- People want a sense of competition. They aren’t going to feel this if nobody is playing the game.
For the above mentioned reasons, casino games are typically trickier to make money from on your own. Casinos already have an established system of players looking to play an exciting range of online games. The players continually come back, unlike the typical Flash game player who plays a game for a little while before throwing it away for a new one.
To sum it all up, casino games can be a great way to make money as a developer, but only if done right. You’ve got to mitigate the risks with the rewards in order to come out on top. If you do it all right though, you’ll have a money-making hit on your hands.