Want to get better sponsorships for your games?
It all starts with getting sponsors into your games. If sponsors aren’t playing your game, they certainly aren’t bidding on it.
Here are some common annoyances that hold sponsors back from viewing your games.
1. You have an ugly icon
Like awesome icons attract sponsors into your game, ugly icons turn them away.
If you can’t spend the time to create a good icon, why should a sponsor spend the time to view your game?
Sponsors are sent tens, maybe hundreds, of games a day. They can’t view them all, so they’re only going to play the ones that stand out to them. That’s why you need to have a good game thumbnail.
Looking to improve your thumbnail?
2. Your title is terrible
It can be tough to come up the perfect title, but I’m going to let you in on a little secret… titles are not that big of a deal.
If creating awesome titles isn’t a big deal, why am I talking about them?
It’s not so much what you title can do to help you, but what your title can do to hurt you.
For the most part, sponsors don’t care too much about your game’s title. As long as your title isn’t awful, sponsors should be fine clicking into your game. So what makes a bad title?
Too long: The longer your title, the longer it takes to comprehend. If a title runs too long, you also run the risk of having it cut off.
In another language: Unless you’re targeting a specific audience, most portals are going to have an English speaking audience. This means your game’s title needs to be in English.
Exception: If your title is from another language, but sounds catchy in the English language, it might work.
Bad spelling/grammar: I shouldn’t even have to mention this, but please use proper spelling and grammar in your title. Otherwise it comes off looking tacky and unprofessional.
CAPS LOCK: Using caps lock might get your game more attention, but it’s not the good kind. It’s like that kid who always acted out in grade school. Sure, he got attention for his antics. But when it came time for grading, those antics certainly weren’t going to earn him any bonus points.
Copies another title: This is a big no-no. It’ll look like your game is just a clone of another, probably more popular, game.
Instead, follow the 3 Rs of title creation:
- Readable: What’s the point of a title if it it can’t be understood? Keep it short and pronounceable.
- Related: Your title should go together with your game’s theme. If you have a game about racing, it would probably be a good idea to put racing (or a related word) into the title.
- Rarity: Make your title unique. Unique titles, coupled with interesting game details, will get sponsors curious enough to click into your game.
See, that wasn’t so hard.
3. You aren’t contacting sponsors
Most sponsors aren’t going to simply stumble upon your game. It certainly happens, but if go by pure chance, you’re going to be limiting the number of views your game gets.
Unless you’re already a famous developer, you have to go out and find them.
How do you find sponsors?
By emailing them.
I know, some developers will tell you that emailing sponsors is annoying, and unprofessional. What they’re likely talking about is mass emailing, in which you send out hundreds of emails, in hopes that by sending so many emails out, some of them will be sure to check out your game. This can work, but it can be a pain to do, and your conversion rate (the percent that open your email and click through to your game) isn’t going to be high.
A method that tends to be more accepted by developers, and higher converting, is targeted emails.
With targeted emails, you short-list a couple sponsors that you either already know, or feel would be interested in the type of game you are licensing. For example, if you had a puzzle game, you could come up with a list of sponsors you know usually sponsors puzzle games, and send them an email detailing why your game is a good fit for their site.
Likewise, if you already know a sponsor, it’s much easier to get through to him since he already worked with you and (hopefully) trusts in the quality of your work.
Are you doing everything you can to get more sponsors into your games? If not, try giving one of these tips a try.