Filming your Game Trailer

Think game trailers are only for console games? Think again. The flash game industry is constantly evolving and you need to use every resource available if you want to get the most cash out of your game.

Game trailers can demonstrate the most important aspects of your game to a potential sponsor without the sponsor having to go through hours worth of gameplay. Most sponsors have extremely busy schedules and just don’t have the time to play every game to it’s completion. A trailer gives sponsors a small preview of your game and should hopefully convince the sponsor that your game is worth testing out.

Here are some quick tips to help you produce that Hollywood quality flash game trailer:

  • Get the name of your game across to the player. You’ll want them to remember it when the trailer is over, so make sure you have some nice visuals and unique sound effects that make your title memorable.
  • Show the game’s objective. What is the goal of your game? Is it to save a princess in distress, to battle your way across foreign lands, or perhaps just to clear row after row of colored blocks?
  • Display the game’s core mechanics. Let sponsors know what the game will be like if they play it. This means using action scenes from your game.
  • Use text. Text can get across ideas that otherwise would have gone missed. For example, if you have 5 different boss battles, you could say something like “5 unique boss battles”. Then you could go on to show the sponsor footage from some or all of those boss battles.
  • Use music and sound effects. Without them, trailers can be rather bland and boring. Sounds will complete your trailer, adding that unique flavor of awesomeness that should be your game’s alone.
  • Keep the muted viewer in mind. Some sponsors could be viewing your trailer from a work computer or have the volume muted. Make sure the key messages of your trailer still come across without sound.
  • Over 30, under 120. Keep your trailer’s length between 30 and 120 seconds, that way you can get across all you want to show, but won’t lose the sponsor’s interest with too lengthy of a trailer.

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