Microtransactions are hitting the flash game industry with a fury. With multiple APIs and games utilizing them, players are starting to become more accustomed to microtransactions. No longer do you have to be a big name developer to secure yourself a chance to add micropayments into your game. That’s why I’m going to be going through ways to help you sell more microtransactions within your game.
Nearly everyone loves a good deal. It’s what makes stores’ weekly ads so effective. Show a person a marked up price, then discount it with big percent signs and red crossouts, and suddenly the product looks much more enticing. The same concept applies to microtransactions. Show the player how much the items would cost separately, then offer them a discount for buying all the items together. Even better, offer a bundle of premium items but throw in a premium item that they can only get by purchasing the package. That way, the player has to buy the package if they want the extra item.
Offer Free Items
Now I know what you’re thinking, “I thought the purpose of this article was to help me sell more microtransactions in my game. How is giving items or content away for free going to help?”
Free items are going to serve a dual purpose in your game. First, if the player had not yet signed up for the microtransactions system you are using, then free items will help convince them to sign up. If they like your game, they have nothing to lose by signing up, after all they’ll be getting new items for free. This helps you because now the player has an account with the microtransactions system, and can add money to their account.
The second purpose of free items is to get the player used to buying things. For example, when you buy a free item with Mochi Coins, it will still have you go through the same process as if you had purchased the item for real money. It makes the player more likely to actually purchase an item because they are now used to the system and trust it because they have used it before.
Make it Multiplayer
This tip may not be doable for all games, but if you’re designing a game from the ground up, microtransaction work wonders in a multiplayer world. Multiplayer games are all about socializing and showing off your skills. For social multiplayer games, microtransactions let players be more unique by offering a greater range of customization. For competitive multiplayer games, gamer’s that want the advantage will have to buy the latest items and content to stay ahead of the competition.
It’s All About the Store
Thinks about the last time you went into a restaurant and read a menu. You may not know this, but chances are someone was paid to design that menu to optimize revenue for the restaurant. This same concept should be applied to your microtransactions menu.
Not only should your store be aesthetically pleasing, but it should be laid out in a way that encourages users to purchase the most expensive items. Here are some tips for creating a money making microtransactions store:
- Sell limited time offers. They catch a player’s eye, and motivate them to purchase because the player knows they only have so long before the item is gone for good.
- Put the least useful items next to more useful and expensive ones. By doing so, the player should find the complex item more enticing to purchase than the cheaper but less useful item next to it.
- The top right is the first place most people eyes look. So put your most expensive items there.
- Put boxes around expensive items to emphasize them in the game. It draws the player’s eye right to them.
- Use pictures. They let the player know what they’re purchasing and give them an concrete image to put with the microtransaction.
- Use an overpriced item to emphasize the cheapness of items around it. It makes everything else look like a bargain.