Games take awhile to make, and it can be hard to resist showing early versions of your games to sponsors. However, don’t go sending emails just yet. You’ve worked so hard on your game, there’s no reason to lower your chances by showing them an unfinished game. Here are 3 reasons why.
1. You want to make a good first impression. Sponsors will judge your game from the moment they start playing. Whether it is in beta or not, you are making them decide whether your game has potential or not. This is not something you want to be doing when your game’s art, storyline, levels, or gameplay aspects aren’t completed yet. You want them to see your game at it’s best, not during development.
2. Most sponsors have little time on their hands. Sponsors are sent hundreds of games a month to check out. If you send them your game when it is in development, they will have to check it out at least one more time when it is complete. A lot of the time they don’t even have the time to check out a game once, let alone twice. So the chances of them coming back to your game will be slim if you didn’t make a great impression on them with your unfinished game.
3. There may still be unfixed bugs in your game. If you send them an unfinished game, chances are there will still be some bugs left in it. Even if you think you got all the bugs, there may have been a couple that you missed. You don’t want the sponsor to be put off by bugs in your game, so wait until you’ve finished it and have gotten some feedback for your game.
By completing your game before you show it to sponsors, you’ll be giving yourself the best chance to have it sponsored. The sponsor will be viewing your game as it was meant to be played, not as an unfinished promise of a game.
For more tips to getting your game sponsored, head over to my Finding a Sponsor series.