Putting advertising in the game you show to sponsors is one of the easiest ways to turn off a sponsor from viewing your game, yet it’s a practice I see at Flash Game License all the time. For reasons unknown to me, developers will put advertising into their game and then wonder why no sponsors view it. In this post I’m going to go over why this is a bad idea, and what you should do instead.
In-game advertising like MochiAds can be a huge source of revenue if you distribute your game well, but by no means should it be shown when sponsors are looking at your game. It’s just an annoyance in that stage of the sponsorship process. Here are a few reasons not to have ads in the game you present to sponsors.
1. It takes away time the sponsor could be playing your game. In-game ads have a preset length they are supposed to play, usually around 10 seconds. In that time, your game could have already loaded and the sponsor would be playing it. But if you are using ads, the sponsor isn’t going to wait for it to load. They’ll just leave your game.
2. The revenue you get from it will be minimal. You could make a penny or two from showing ads to sponsors, or you could leave out the ads and reap the hundreds or even thousands of dollars that come from sponsorships. Seems like a no brainer, right?
3. There are better ways to tell a sponsor you want to keep ads in the release version. They don’t need to see the ads when they are playing to know you want them. If ads are an important issue for you in a sponsorship, you can negotiate it with a sponsor once they are interested.
Obviously, it’s not a good idea to put ads into your game. But what should you put in the place of ads? Here are a few suggestions.
1. A preloader. This is an essential for your game. A sponsor needs to know how long it will take for your game to load. Throw a preloader in there so they aren’t just staring at a white screen wondering why your game doesn’t work.
2. Your company or developer name. Even if the they decide not to sponsor your game, they might remember you next time you go looking for a sponsorship.
3. A placeholder image. You could put in an image saying “Your Logo here” so the sponsor knows where their logo would go in the game. It can be useful for the sponsor to visualize what it would be like if they sponsored your game.
Now that you know why you shouldn’t have ads in the game you show to sponsors, you’re one step closer to getting your game sponsored. Every little bit helps, so check out my Finding a Sponsor series to find more ways to get your game sponsored.