This article is part of the finding a sponsor series of posts on freelanceflashgamesAre you having trouble making a good description for your game? It can be hard to describe all your hard work with just a line or two of text. That’s why I’m going to be going over how to do it right in this guide.

There are two ways to do a description. The first is the description that will be used to draw players into your game. This line is typically limited to a few lines of words. This description is the most important. It’s where you want to intrigue the player enough so that they will click on your game’s thumbnail or title. Here a couple tips to get you making expert descriptions in no time.

1. Ask a Question. It’s an instant attention getter. I don’t know if it’s the question mark or just the fact that people love to solve questions, but this is a description type that will usually work well. An example of this type of description would be How quick are your reflexes?

2. Use an alliteration. An alliteration is a group of words that all start with the same letter. It can be used to emphasize a certain phrase or mood that you are trying to convey. An example would be fast food fun.

3. Use exclamation points. It draws a potential players eyes to the description, since it is usually out of place amongst all the other descriptions using a period. Don’t overdue it though, once or twice is more than enough. You don’t want every sentence in your description to be screaming for attention.

4. Don’t use any fancy language. Keep it simple. You don’t want to alienate younger players or the slightly less intelligent by making your words hard to understand.

If you’ve made a good description, chances are that by now players have arrived at your game page and are waiting for the game to load. If it takes a little while, like most games do, your players will probably start looking at your game’s full description. Don’t just repeat your short description, make your full description interesting and helpful to your players. Here are a few things you may want to include within it.

1. A small piece of the storyline. If your game is story oriented, try explaining a bit of the story to them. Don’t overdue it, we’re reading a description here not a book.

2. Controls. Explain how to play your game. Tell the player what each button does. However if your controls are a bit complex, just saying that controls are explained in your game will suffice.

3. Tips and Strategies. Help the player out a little bit. Give them a few tips on the best ways to play the game. Or if you want to draw some traffic back to your website, don’t include the whole list of tips. Give them a few, then mention that they can get more tips and strategies from your website.

4. Explain your game. Tell the player what your game is about.  A couple possible options are: What type of gameplay is used? Is it a shooter, a sidescroller, a puzzle game? Is it a sequel?

Keep these tips in mind and your game description will be looking great. If you’re looking for more great tips to land a sponsor, check out my Finding A Sponsor series and subscribe to my RSS Feed.

Related posts:

  1. Naming your Game
  2. Implementing Controls: Initial Decisions
  3. Implementing Controls: Teach the Player