Today’s news post is a big one. The internet search giant Google is partnering with MochiAds to deliver their new form of in-game advertising into game. Essentially, it’s AdSense for games.
This new partnership will mean higher CPM’s for your ads. CPM is the cost per thousand impressions. Before partnering, MochiAds had a low to non-existent CPM for many foreign countries. Yet now you can expect those ad spots to be filled with many of Google’s advertisers. The ad types available will include video ads, image ads and possibly text ads.
The best part of all this is that the codes in your games will stay the same. The only thing that will change is more international ads (Adsense is only set to run in countries outside the U.S). Your U.S. ads will stay the same as before. You can read more about it here.