When looking for a sponsor, you’ll be sending a lot of emails. It’s important to know how to approach a sponsor for the first time. You want to leave a good impression, so here are some tips for emailing sponsors.
- Make the first move. You aren’t going to be getting emails from sponsors asking about your next game unless you’ve earned yourself a very good reputation as a developer.
- The more email’s you send, the better your chance of being sponsored.
- Do not just send a bulk email. Sponsors can tell when they’re one of fifty in a list. Bulk emails also have a better chance of being blocked by spam filters.
- Personalize the email. Include the name of the sponsor’s site somewhere within it. This way the sponsor will know that you didn’t just copy and paste the email fifty times.
- Include in your email: a link to play your game (or attach the game), a description of your game and how to play it. Try to sell the best aspects of your game.
- Many contact forms will not let you put in a link. In this case just have a game description, telling the sponsor to email you for a link.
- Take notice of the sponsor’s habits. Are they professional, laid back, talkative? Adjust your replies to match the sponsor.
- Be friendly and polite. Even if the sponsor rejects your game, you never know whether you will work with them again. Plus it’s just common courtesy.