News has come out that google has been developing an in-game advertising technology which will insert video ads into online games. The technology has been under testing for awhile now, and is expected to be released shortly. Their new system can put ads into game consoles, PC games, and cell phone games as well. It will be interesting to see how established companies like MochiAds and even GameJacket can rank up against the search engine giant Google. As for now, the release date is unknown. For the moment, we’ll have to wait to see what google can offer. You can read more about Google’s upcoming ad system here.